The Official Site of Matt Brown

Nationally Recognized Leader | Risk Manager | Insurance Advisor

Where Do I Begin?

As a business owner, you have probably heard all the buzz about how social media can make a positive impact on how you are doing business and engaging your customers. But where do you begin? Maybe you have a Facebook page, posted a few things, but aren't really getting the interaction you were expecting or even have a clue as to what you should expect to be accomplishing!

Let's look at FIVE questions you should answer and brainstorm around when developing your social media engagement plan.

1. WHAT do you want to accomplish?

The Power of Linkedin

The Facebook for professionals. Linkedin is a social networking site that allows you to develop your own profile by entering in your work history and education history, as well as link your blog, PowerPoint presentations, documents you have created (newsletters, articles, etc - - PDF versions), and activities you are involved with.

Engage More Customers with YouTube!

Every single day, there are 2 BILLION videos viewed on YouTube. Less than a year ago, it was 1 Billion. Video is King. Successful businesses and professionals wanting to leverage themselves in their marketplace as LEADER, are realizing the value of utilizing this social media tool to effectively ENGAGE their target audience.

But there are a lot of CRAP videos out there.

So what would be the best game plan you could have when it comes to developing a LOYAL audience base on YouTube? Here are 5 tips:

1. Buy a Flip Camera.

Satisified Customers Shop

I absolutely can't stand it when I hear ads on television where a business prides itself on having 97% customer satisfaction. That means you have done what the customer EXPECTED you to do, and you still have 3% telling everyone they know how horrible you and your business are. So why would you want to pride yourself on having "satisfied" customers?

Your Voicemail is LAME!

How lame is your voicemail? Oh, I'm sorry, let me guess...you're either on the other line or away from your desk, right? And please, don't insult me and tell me how important my call is, it's important enough that I AM calling you. Or better yet, tell me what day it is, that's got to be the best...I must be a world class idiot to not know the day of the week!