People aren’t taking you as seriously as they should. Here’s how to change that.
Didn’t get a call back about your proposal? That’s tough, I’ve been there. What about the no-show for your appointment. Or the countless other things that happen where you think to yourself, “What. In. the. World? Why aren’t the calling me...
“Talk to people about themselves and they’ll listen for hours.” Benjamin Disraeli
I was at a networking event this week and was reminded again why the skill of “getting in with people” is probably the most vital and important skill you can conquer in this life. Everything you do or want depends on the cooperation of others –...
No matter your business, you are always going to face competition from someone who offers similar services or products at a lower price than you.
REALITY: There is always someone cheaper than you.
ADVICE: Don’t be that person.
COMMON MISCONCEPTION: You think you’re losing business because you’re too high priced to begin...
A recent question I received from a subscriber and I felt would be worth discussing:
Matt, do you recommend or have you ever purchased lists for email marketing?
If you’re new to email marketing, or are wanting to grow your list of subscribers, then I’m going to strongly urge you to do it organically versus buying a...
This is an actual reaction from Will Smith’s family who witnessed Miley Cyrus twerking during a performance at the VMA’s this past Sunday. Defined by Urban Dictionary here if you must.
I know I hate the feeling you get in your gut when you’re trying to decide if you should take a really big risk and start a new venture, project, product…don’t you? It’s something we all dread, but the real question is, how can you be certain that what you’re hoping will sell, will actually sell?
Well, you’re in luck, I have an...
Your inbox is a private, personal place.
To be blunt – I typically despise my email inbox because it’s constantly bringing in more and more homework.
I’ve gotten very good at quickly sifting through emails, prioritizing them, and ultimately taking action on or deleting them.
But when I get an email that brings good news – like someone...
I rode a bull last week in Myrtle Beach, SC (true story).
Sunshine, light salty breeze from the ocean, oh, and three crazy boys under the age of 7 were part of my entourage.
We drove 13 hours both ways.
And packed sugar-containing products.
In a Honda Odyssey.
It got loud and messy.
When we got to Myrtle Beach, we rocked the beach scene...
I read an article this week featured in the Boston Globe‘s business section about Marketing to Millenials and how difficult it’s becoming for companies to have influence over purchasing habits through targeted promotions and customized features of their products.
Is anyone else confused by this “recent finding”?
If you didn’t hear about it yesterday, People Magazine shared that Amelia Earhart’s distant relative coincidentally named Amelia Rose Earhart, a 30-year old TV weather reporter and news anchor at Denver’s KUSA, is going to be making a 100 hour flight next summer designed to recreate the original Earhart’s 1937 journey,...
I saw this commercial for Subway – where I eat at least 3 times a week – where the actors are going back and forth about how serious they are about their love for avocado on their sub.
One woman says “have you met my firstborn son, Avocado?” to the other woman.
It’s funny. I get it.
What’s even more funny...
It’s the proverbial battle of David vs. Goliath on Main Street today – and it gets no more real than that in the insurance industry.
Independent insurance agencies are hands down the best distribution centers for protecting families and businesses.
Don’t think so?
Tune in to hear colleague at Hill & Hamilton Insurance...
Recruiting restaurants to your community can be hard work.
Correction – it can be damn hard work.
For the past 16 months our team has been investing in and renovating historic properties in downtown Bellefontaine, Ohio. Several of these properties are setup for restaurant – literally, location and infrastructure is there.